More important than ever is finding an artist who specializes in the kind of tattoo you want. Gualteros, for example, specializes in realism tattoos, as well deep black designs, and that’s what most of his customers want from him. He says to shop around with this as your biggest requirement, instead of shopping for prices. After all, you’ll be wearing this thing prominently for all your days, so it’s not worth bargaining. “Set up a design consultation to talk through your ideas with the artist,” Gualteros says. “Play around with a sketch, and if everything goes well—if artist and client are on the same page—set up the appointment and get it going.”
Yet amongst the Greeks and Romans, the use of tattoos or "stigmata" as they were then called, seems to have been largely used as a means to mark someone as "belonging" either to a religious sect or to an owner in the case of slaves or even as a punitive measure to mark them as criminals. It is therefore quite intriguing that during Ptolemaic times when a dynasty of Macedonian Greek monarchs ruled Egypt, the pharaoh himself, Ptolemy IV (221-205 B.C.), was said to have been tattooed with ivy leaves to symbolize his devotion to Dionysus, Greek god of wine and the patron deity of the royal house at that time. The fashion was also adopted by Roman soldiers and spread across the Roman Empire until the emergence of Christianity, when tattoos were felt to "disfigure that made in God's image" and so were banned by the Emperor Constantine (A.D. 306-373).
Mainstream art galleries hold exhibitions of both conventional and custom tattoo designs, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo designs that are mass-produced and sent to tattoo artists are known as "flash", a notable instance of industrial design. Flash sheets are prominently displayed in many tattoo parlors for the purpose of providing both inspiration and ready-made tattoo images to customers.