Yet amongst the Greeks and Romans, the use of tattoos or "stigmata" as they were then called, seems to have been largely used as a means to mark someone as "belonging" either to a religious sect or to an owner in the case of slaves or even as a punitive measure to mark them as criminals. It is therefore quite intriguing that during Ptolemaic times when a dynasty of Macedonian Greek monarchs ruled Egypt, the pharaoh himself, Ptolemy IV (221-205 B.C.), was said to have been tattooed with ivy leaves to symbolize his devotion to Dionysus, Greek god of wine and the patron deity of the royal house at that time. The fashion was also adopted by Roman soldiers and spread across the Roman Empire until the emergence of Christianity, when tattoos were felt to "disfigure that made in God's image" and so were banned by the Emperor Constantine (A.D. 306-373).
Yet, as in so many other areas of adornment, there was of course cross-cultural influences, such as those which existed between the Egyptians and Nubians, the Thracians and Greeks and the many cultures encountered by Roman soldiers during the expansion of the Roman Empire in the final centuries B.C. and the first centuries A.D. And, certainly, Polynesian culture is thought to have influenced Maori tattoos.
Mainstream art galleries hold exhibitions of both conventional and custom tattoo designs, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo designs that are mass-produced and sent to tattoo artists are known as "flash", a notable instance of industrial design. Flash sheets are prominently displayed in many tattoo parlors for the purpose of providing both inspiration and ready-made tattoo images to customers.